Bombardier just had a big moment, and it’s definitely something to keep on your radar. Their stock hit its highest level since 2011 after they landed a massive deal—50 new jets plus a long-term maintenance agreement. This isn’t just about selling airplanes; it’s about securing steady, predictable revenue for years to come. It’s the kind of move that gets investors excited because it shows stability and smart growth, not just a short-term spike.
What really stands out to me is Bombardier’s focus on the full customer journey. They’re not just dropping off a jet and walking away—they’re locking in long-term service and support, which deepens the customer relationship and creates real loyalty. It’s a powerful reminder for all of us, no matter what business we’re in. If you can build long-term partnerships, create recurring revenue, and offer real, ongoing value to your customers, you’re setting yourself up to thrive in the long run.
Bombardier is showing us what it looks like to play the long game—and win. There’s something we can all take from that.
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